The Communication Book: 44 Ideas for Better Conversations Every Day

Price: ₹148.36
(as of Mar 13,2023 17:32:23 UTC – Details)


‘Communication is a bit like love – it’s what makes the world go round, but nobody really knows how it works.’

Struggle to find the words in meetings? Know what you mean but not how to say it? From Aristotle’s thoughts on presenting to the Harvard Negotiation Project, internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have 44 tried and tested ideas to change that.

Distilled into a single volume, their winning marriage of practicality and humour turns seemingly difficult ideas into clear and entertaining diagrams that will help you:

-Brush up on your listening skills and small talk
-Run better meetings
-Improve the conversations in your head

Whether you’re a CEO, just starting out or want to improve your relationships at home, this guide will improve your communication skills and help you form more meaningful connections.

From the Publisher

The Communication Book: 44 Ideas for Better Conversations Every Day

Theory Of Rhetoric

Learn six rhetorical rules:

1. Anaphora: repetition of a word or phrase, typical in political speeches: ‘I demand justice. I demand understanding. I demand.’

2. Inversion: reversing the usual word order, such as in ‘Infinite is his sorrow’ (instead of ‘His sorrow is infinite’).

3. Irony: saying one thing when you really mean the opposite, e.g. ‘I really enjoyed being stuck in that traffic jam.’

4. Rhetorical questions: questions that make a statement, e.g. ‘Would you like shiny, glossy hair?’

5. Analogies (comparisons): ‘He stood there like a dying duck in a thunderstorm’ (banal) or ‘He was as confused as a comma at the end of a sentence’ (creative).

6. Antithesis: a contrasting thought to produce tension,

e.g. ‘He was beautiful, strong and unhappy.’

Principled Negotiation

Stick to three principles:

1. Thing, not person: do not be distracted by whether you like the other person or not.

2. Similarities, not differences: don’t think: I am in the weaker [or stronger] negotiating position. Ask yourself: What does the other person need from me? Do we have common interests?

3. Good enough, not perfect: you should not be aiming for the maximum possible. Because perfection is like the unicorn: it’s rumoured to exist, but nobody has ever seen it. So, alongside your desired outcome to the negotiation, have a Plan B prepared before negotiations even start. This is called the BATNA Principle (Best Alternative to a Negotiated Agreement). It offers the best alternative when an agreement can’t be reached.

When We Think Of The Best Arguments

Four tricks to avoid being nervous:

1. Expose yourself repeatedly to the same situation (so‑called ‘practice under pressure’), whereby the situation loses its uniqueness.

2. Wait five seconds before answering – your answer might not be any cleverer, but it comes across as weightier.

3. Not so easy: imagine that you’re not in an interviewbut sitting in the pub with friends.

4. Keep in mind that although being quick-witted can be impressive in an interview, it is seldom required in most jobs.

Fake News

How to identify fake news:

Who? by answering ‘who’ said it, we divert our attention to the sender. Lasswell called this ‘control analysis’: who is talking? What is their aim? Who are their allies?

What?: by looking at ‘what’ is being said, we give attention to the actual message (the ‘contentanalysis’) – to identify the aim behind the message we can, for example, ask: how are women or people of colour represented? What does the phrasing imply?

Which?: by answering the ‘which channel’ question we make a ‘ media-analysis’: why are they using this channel? How can they afford it? Who paid for it?

To Whom?: the ‘audience analysis’ can, for example,reveal something about the aim of the sender: why are they talking specifically to these people?

With What Effect?: with the ‘effect analysis’ we ask: how did the audience react? What does this tell us about the sender?

ASIN ‏ : ‎ B0762DB43J
Publisher ‏ : ‎ Penguin; 1st edition (5 April 2018)
Language ‏ : ‎ English
File size ‏ : ‎ 75945 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 191 pages

Leave a Comment